Mission, Vision, Values.

We’re focused on the end result: excellence.

At CU People we are dedicated to providing our employees with the “Best Place to Work” and by empowering them to always “Do the Right Thing” for each other and our customers; ultimately arriving at our Purpose & Promise.


“Create a Culture of Excellence”


“Always do the right thing…”

Our Mission:

We are an industry leader delivering excellence to our customers and coworkers; listening to them and building relationships based on trust & integrity, and always doing the right thing regardless of gain.

Our Vision:

To be recognized by our employees as the “Best Place to Work” and by our customers as the best firm to work with.

Our Values:

  • Attitude, Character & Effort (A.C.E) are our building blocks.
  • Honesty & Integrity guide all decisions.
  • Listen to and respect every person we work with and serve.
  • Recognize that we are only as strong as the entirety of our team.
  • Understand that we exist to serve our customers and that it is their perception of “Excellence” that determines our success.